The AI Bottleneck Is Human

Encoding
Humans

How to teach A.I. what only people know

There is something every organization produces, every day, without knowing it — and throws away. This book reveals what it is.

A book by Robson Felix — Creator of IBM RPA

The Pattern

The Pattern Is Older
Than You Think.

The same failure has repeated for four thousand years.
And it is happening in your company right now.

Two thousand years ago, Roman builders possessed secrets that modern science only deciphered in 2023. Damascus steel, Greek fire, Stradivarius violins...

How did such advanced knowledge simply disappear?

They weren't stolen. They weren't destroyed in wars. They were lost for a single reason: nobody thought to write them down.

Today, your organization produces invaluable knowledge every day, but discards it without even realizing it.

The real problem?

You can't train an Artificial Intelligence with what your company has already lost.

While the market spends millions on empty tools, the true AI bottleneck is human. Nobody had connected the dots on how to extract and "encode" what only people know so that machines can replicate it.

Until now.

Ready to stop losing what your company knows?

Join the leaders who are encoding their most valuable asset — before AI makes it irrelevant.

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Encoding Humans — Book Cover

25 chapters. Dozens of cases.
One revelation.

Part I — The Pattern

Why an $881 million AI mispricing, a $2.4 billion government scandal, and two Space Shuttle disasters share the same root cause.

The invisible thread connecting history's greatest knowledge failures — and why your organization is next.

Part II — The Attempts

Aristotle tried to solve it. So did the entire AI field. So did the inventor of the World Wide Web. Why they all fell short.

A 2,400-year history of failed attempts — and what each one missed about the nature of human knowledge.

Part III — The Urgency

AI agents are making decisions on behalf of your company. What they don't know will cost you.

The new risk no executive is talking about — and why the window to act is closing faster than anyone expects.

Part IV — The Key

A 19-item checklist cut surgical deaths by 47%. An insurance company encoded one expert's judgment — and now pays claims in three seconds.

A handful of organizations already cracked it. Here's exactly what they did — and how you can replicate it.

Part V — What Comes Next

The profession that doesn't exist yet — but will define who wins the next decade.

The organizations that encode their human knowledge now will be untouchable. Those that don't won't survive the transition.

Robson Felix

Robson Felix

Encodes Human Knowledge Into Software

Thirty years on one idea: the expertise that runs a business shouldn't live only in people's heads. In 2005, built one of the first systems to litigate autonomously — thousands of cases a day. Founded WDG Automation in Brazil. IBM acquired it in 2020 as IBM Robotic Process Automation — deployed in eighteen languages across every continent.

LLMs learned. Agents executed. He's building what comes next.

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